Addison Rae's Marketing Playbook: The Importance of "Social Proof" When Breaking Mainstream
Description
Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about the three stages of fame online: trial & error, repetition then social proof. Most creators never make it to the last stage of “social proof”. But what is it and how did Addison Rae, specifically, use the concept of “social proof” to break out of the social media algorithms and become the next music industry darling and collaborate with artists like Charli XCX?
Addison Rae's new song “Aquamarine” even got a shout out from Ariana Grande on her Instagram stories this past weekend! Watch the music video below:
We will also be discussing other creators that have used social proof to their advantage; such as, Emma Chamberlain, Victoria Paris and more.
To unlock the extended version of the podcast, you can join the Substack at cocomocoe.substack.com 🧡
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
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